Our Story


Love Beets is a true labor of love from husband and wife team, Guy and Katherine Shropshire. The Shropshire family, known for growing salad vegetables in England, decided to purchase a small beet factory with the hopes of sharing a family favorite with others. They knew they wanted to find a way to attract younger people to beets, so the family got to work experimenting with unique marinated beet recipes.

Making Beets Fancy

In October 2010, Guy and Katherine brought their marinated baby beets to New York City’s Fancy Food Show, where the response was overwhelmingly positive. Virtually everyone who tasted their beets said they “love beets!”


Not only did the name stick, but Guy and Katherine moved to the United States, looking for opportunities to build their brand and spread the beet love. With the help of family, farmers, and major retailers, the Love Beets brand blossomed and expanded its reach across the country!


Love Beets flourished and grew so much that in 2016 the company invested in its own state-of-the-art production facility in Rochester, New York. Most of the beets come from farms within the United States, most of which are in upstate New York.


Since its launch, Love Beets has been defying preconceived notions of beets with an upbeat, fun, modern brand and tasty products that attract beet lovers and beet newbies alike! Guy and Katherine now have an amazing team to help them spread the beet love.

We love our company and we hope that you will too!